search engine results page

Search engine results page : authority vs branded search volume-a guide

At present Google comes with a range of other sources, most of these they would never have dreamed of back while the search engine results page rank was counted on as a proxy for the authority and popularity of sites. Branded search number is one of the information sources along with another source type, which is most accessible for us mere mortals. So, it is necessary to take a deeper look on how this can be compared with the link based metric. Besides, it also gives some fascinating insight into the KPIs that should be pursued in the off-site marketing efforts as link building and brand awareness are mostly conflicting goals.

The fact that the field authority or the branded search number or any other thing is correlated positively with search engine results page ranking and this can indicate that all or any of the following is likely:

  1. Links help the sites to get good search engine results page ranks
  2. Some other factors like the age of reputation of the site causes the sites to get search engine results page rankings and links
  3. Good search engine results page ranks help the sites to get links

So, it can’t be said that correlation studies are useless- but these can be used to inform the understanding along with the prompt additional investigation, not as the last word on which are and which are not ranking things.

Thus, the main thing is that the branded search number is surpassed and this is correlated with the rankings rather than the field authority. Though there are some other points of interests. First and foremost, not any of these variables has above all strong correlation with the rankings. The ideal correlation is 1, the correlation between rankings and field authority is 0.071 and the correlation between the branded search number and ranking is 0.1. As per the standards of the MOZ study, this is really low that found a correlation between field authority and rankings of 0.26 by using the same statistical methodologies.

There are two main takeaways here:

  1. In case you are concerned about the field authority as it is correlated with rankings then you must care at least as much about the branded search number.
  2. The correlation between rankings and links might sometimes look like a bit red-herring. It can also be that the links are only correlated with some third thing themselves that can surpass as well as can clarify rankings.

There are also a range of software takeaways here. These place more emphasis on intent and relevancy that presumably make up the rest of this picture. So, in case you are planning to create content to build links or in case you find yourself surveillance a presentation or reading any post about this matter or going through any other link building techniques about this matter, then there are some fascinating questions to add. Specifically, in case you are producing content to get brand awareness and links, then it may not be that good, therefore it makes sense to figure out the things that work for you and also the ways to measure the things.

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